Privacy Policy for TheFloria

Last Updated: [Date]

Welcome to TheFloria (“we,” “us,” “our”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase on https://thefloria.co (the “Site”). By using or accessing the Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect and process the following types of personal information:

1.1 Information You Provide

  • Account registration data — name, email address, password, phone number, shipping address, billing address, etc.

  • Order information — products ordered, quantities, payment information (e.g. credit/debit card details, or payment gateway tokens), billing/shipping address, order history.

  • Customer service & communications — records of your communications with us (e.g. via email, chat, or phone) and any information you provide in those interactions.

  • Marketing preferences — if you sign up for newsletters or promotional emails, or opt in to receive offers, we will collect your preferences.

  • User-generated content — reviews, ratings, feedback you submit, or other content you post on our Site.

1.2 Automatically Collected Information

When you access the Site, we may automatically collect certain information, including:

  • Log data — IP address, browser type and version, operating system, pages visited, referring/exit pages, timestamps, and clickstream data.

  • Device information — device type, unique identifiers, mobile network information, and other device metadata.

  • Cookies and tracking technologies — We (or third parties on our behalf) use cookies, web beacons, pixel tags, local storage, and similar technologies to collect data about how you interact with our Site (e.g. to remember your session, track your preferences, measure usage, and show relevant advertising).

1.3 Third-Party Data

  • Service providers — We may receive information about you from third parties (e.g. payment processors, shipping carriers, analytics providers).

  • Social media & login — If you choose to log in or connect via social networks (e.g. Facebook, Google), we may receive data from those services in accordance with their APIs and your permissions.

  • Advertising & analytics partners — Information collected via third-party analytics or advertising services, including aggregated, anonymized usage statistics or demographic data.

2. How We Use Your Information

We use your information for the following purposes:

  • To process and manage your orders (including payment, shipping, returns).

  • To communicate with you about your account, orders, updates, customer service, and respond to inquiries.

  • To send marketing, promotional communications, newsletters, offers, and updates (where permitted by you).

  • To personalize your experience — showing you relevant products, recommendations, and offers.

  • To perform analytics — measure, understand, and improve the performance of the Site, usage patterns, and customer preferences.

  • To prevent fraud and ensure security — detect, investigate, and prevent fraudulent or illegal activity, and protect our rights, property, or safety and that of others.

  • To comply with legal obligations — respond to lawful requests, legal process, enforce our terms or policies, and protect rights.

3. Legal Basis for Processing (if applicable)

If your jurisdiction requires it (such as under the GDPR), our legal bases for processing your personal data include:

  • Contractual necessity — processing is necessary to fulfill our contract with you (e.g., to deliver goods you purchase).

  • Consent — where you have given us permission for marketing or certain other processing.

  • Legitimate interests — our interests in operating, improving, and protecting the business, so long as such interests do not override your rights or interests.

  • Legal obligations — to comply with applicable laws, audits, or regulatory requests.

4. Sharing & Disclosure of Information

We may share your personal information in the following circumstances:

  • Service providers / third parties — with those who perform services on our behalf (e.g. payment processors, shipping and logistics companies, email service providers, customer support tools, analytics platforms).

  • Business transfers — if we are merged, acquired, or undergo a change of control, your data may be transferred as part of that transaction.

  • Legal & safety reasons — to comply with law, subpoena, court order, or governmental request; to enforce our Terms; to protect against fraud, security, or safety issues; or to protect our rights, property, or safety and that of others.

  • Public or aggregated data — we may share anonymized or aggregated data that does not identify you personally.

  • With your consent — we may share or disclose other uses of your information with your explicit consent.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies for various purposes:

  • Essential cookies — necessary for basic functionalities (e.g. session management, shopping cart).

  • Functional cookies — remember preferences, language, or settings.

  • Analytical / performance cookies — help us understand how the Site is used (pages visited, time spent) and improve the experience.

  • Advertising / targeting cookies — to deliver relevant ads on and off our Site, measure campaigns, and prevent repetitive ads.

You may manage or disable cookies via your browser settings; however, please note that disabling or restricting some cookies may impact the Site’s functionality or your ability to complete purchases.

6. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights with respect to your personal data:

  • The right to access your personal information that we hold.

  • The right to correct / update inaccurate or incomplete data.

  • The right to delete or erase your data (“right to be forgotten”), subject to certain exceptions.

  • The right to restrict or object to certain processing (e.g. marketing).

  • The right to data portability — receive your data in a commonly used, machine-readable format.

  • The right to withdraw consent where we rely on consent as the legal basis.

  • The right to opt out of marketing communications.

  • To lodge a complaint with the relevant data protection authority in your country.

To exercise any of these rights, please contact us at the contact details below. We will respond to valid requests in accordance with applicable law.

7. Data Retention

We retain your personal information only as long as necessary for the purposes for which it was collected, or as required by law, whichever is longer. When no longer needed, we will securely delete or anonymize your data, or restrict further processing.

8. Security

We take reasonable administrative, technical, and physical measures to protect your information against unauthorized access, loss, destruction, or alteration. However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

9. International Transfers

If you are located outside the jurisdiction where our servers or service providers are located, your personal data may be transferred to, stored, or processed in countries other than your own. In such cases, we will take appropriate safeguards (such as standard contractual clauses or other mechanisms) to ensure adequate protection of your data consistent with applicable law.

10. Children’s Privacy

Our Site and services are not intended for individuals under the age of [13/16 — choose appropriate threshold depending on your region]. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete such data.

11. Links to Other Sites

Our Site may contain links to other websites or services that are not operated or controlled by us. We are not responsible for the content or privacy practices of those third-party sites. We recommend that you review the privacy policies and practices of any third parties before providing personal information.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for operational reasons. We will notify users of significant changes by posting the updated policy on the Site with a new “Last Updated” date. Continued use after such changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, or want to exercise your rights, please contact:

TheFloria